Niche Pressworks
NICHE PRESSWORKS - AUTHOR INTERVIEW
How One Book and 5000 Free Copies Sparked a Movement
The Inside Story with Eric Thayne
Tuesday, March 11 at 1pm ET (10am PT; Noon MT)
When influencer Eric Thayne wrote a book and gave away 5,000 copies at Funnel Hacking Live, he wasn’t just sharing his passion—he was building a movement. Writing the book helped him clarify his message, redefine his brand, and scale his business. Now, he’s revealing how you can use the same approach to amplify your message, grow your audience, and build a thriving brand.
How One Book and
5000 Free Copies Sparked a Movement
The Inside Story with Eric Thayne
When influencer Eric Thayne wrote a book and gave away 5,000 copies at Funnel Hacking Live, he wasn’t just sharing his passion—he was building a movement. Writing the book helped him clarify his message, redefine his brand, and scale his business. Now, he’s revealing how you can use the same approach to amplify your message, grow your audience, and build a thriving brand.
You've missed the live event, but you can access a limited-time replay by signing up below!
 The Book That Sparked a Movement—And Why You STILL Can’t Buy It
Eric Thayne’s book Create Don’t Capture made waves when he gave away 5,000 copies at Funnel Hacking Live '23 — but for over a year, you couldn’t buy it anywhere.
That was intentional.
​Instead of rushing to launch, Eric used this time to refine, expand, and elevate the book based on real-world reader feedback. Now, he’s preparing to release an exclusive new edition—but in true creator fashion, he’s doing it his way.
- Why delaying the public release could be one of the smartest moves he’s made
- How his unique, anticipation-building launch model is flipping book marketing upside down
- What’s inside the new special edition—and how you can be part of it
Eric Thayne’s book Create Don’t Capture made waves when he gave away 5,000 copies at Funnel Hacking Live '23 — but for over a year, you couldn’t buy it anywhere.
That was intentional.
​Instead of rushing to launch, Eric used this time to refine, expand, and elevate the book based on real-world reader feedback. Now, he’s preparing to release an exclusive new edition—but in true creator fashion, he’s doing it his way.
- Why delaying the public release could be one of the smartest moves he’s made
- How his unique, anticipation-building launch model is flipping book marketing upside down
- What’s inside the new special edition—and how you can be part of it
The Creator’s Approach to Launching Anything
(Books, Businesses & Brands)
Eric doesn’t just talk about creating—he lives it. His book, business, and personal brand all embody the philosophy of Create Don’t Capture.
That’s why this interview isn’t just about a book launch—it’s about a blueprint for:
- Using content to build anticipation and demand before you even sell
- Turning a book into an ecosystem of opportunities (coaching, courses, high-ticket offers, etc.)
- Creative marketing strategies you can apply to your own book, business, or brand
Meet Eric & Nicole
Your Host: Nicole Gebhardt
Nicole is a publishing strategist who helps experts turn their ideas into high-impact books that build authority and fuel their businesses. She worked with Eric to take Create Don’t Capture from concept to reality—fast—so he could create an unforgettable moment at Funnel Hacking Live, one of the biggest marketing events of the year.
​Now, she’s sitting down with him to reveal how he's leveraging that book to build a brand, a movement, and a business.
Niche Author: Eric Thayne
Eric is a 7-figure entrepreneur, content strategist, and founder of Celadora Studios, where he helps influencers, entrepreneurs, and personal brands create high-impact content.
When he got just 22 minutes on stage at Funnel Hacking Live, he didn’t pitch—he gave away 5,000 books. That bold move sparked a movement, and now he’s finally releasing the book to the public in a way only a true creator would.
Meet Eric & Nicole
Your Host: Nicole Gebhardt
Nicole is a publishing strategist who helps experts turn their ideas into high-impact books that build authority and fuel their businesses. She worked with Eric to take Create Don’t Capture from concept to reality—fast—so he could create an unforgettable moment at Funnel Hacking Live, one of the biggest marketing events of the year.
​Now, she’s sitting down with him to reveal how he's leveraging that book to build a brand, a movement, and a business.
Niche Author: Eric Thayne
Eric is a 7-figure entrepreneur, content strategist, and founder of Celadora Studios, where he helps influencers, entrepreneurs, and personal brands create high-impact content.
When he got just 22 minutes on stage at Funnel Hacking Live, he didn’t pitch—he gave away 5,000 books. That bold move sparked a movement, and now he’s finally releasing the book to the public in a way only a true creator would.
An incredible experience.
"I actually interviewed a lot of different publishers to see who was the right one to work on this project with and Nicole really stuck out for one specific reason ... She understood the entire strategy behind what we were trying to do. The ultimate goal..."
- Eric ThaynE
author, entrepreneur, and filmmaker
About the Book:
Create Don't Capture
Not just another marketing book — Create Don’t Capture is a guide for creators, entrepreneurs, and influencers who want to:
âś… Turn content into influence & revenue
âś… Grow their audience without chasing algorithms
âś… Monetize their creativity while staying authentic
Join us LIVE to hear how Eric did it — and how you can apply these strategies to your book, business, and content.
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